When considering events they usually come in 5 categories

• Speed Networking – You will sit with other and do a 1-2 minute pitch, when everyone has done there’s you move on to the next table until everyone is. This can also be done online
• Informal networking – Meeting with other business owners – can be less effective and more difficult for you to get across what you do as they can end up with people splitting off into groups of people they already know
• Business lunches – very often organised by sporting organisations
• Events – Golf Days – behind the scenes at …
• Exhibitions and Themed programmes – These tend to be theme around a particular purpose and will go on longer than the average networking event so there is an opportunities to have good conversations

Top Tips

1. Before attending, make sure you have an informal mini pitch prepared and think about how you are memorable. Don’t just list the services you offer, why should they remember you over your competitors.
2. Don’t be too pushy, these events are ways to build your connections in the first instance not to make a sale.
3. You’ll need to be prepared to be there 10 minutes before it starts and stay all the way through to the end. If it is an exhibition they are more flexible for you to come and go as you need to but with networking events usually it is expected that you will be there for the duration.
4. If you can’t make it let the organiser know – don’t just not show up. You will get a reputation for being a no show.
5. What can you bring to the table, remember this is a way to build your brand and being helpful is one of the best ways to be remembered
6. Be Social – check in, tag, message or post. This is a great way to continue to build exposure before and after the event